AN AUthentic ORGANISATION IS:
Today more people have access to more information about you and your organization trough internet, e-mail and social media. With the new information flow we are increasingly moving into a world where prosumers, or influential, proactive, marketing savvy, engaged consumer and “tribes” have much more influence on your business.
In the old world, business communication was somewhat linear between clients and company. Today we have to live with the daily ongoing open communication between the company, clients, employees and prosumers. The power of multipliers on the market has increased, and today it is not sufficient to be merely a supplier of great products and services without having a underlying fantastic purpose, that engages every part of your organization. In the world of radical transparency, the scope for a gap between image and reality has disappeared.
FAST & FLEXIBLE
What is new is that social media has dramatically changed the scale, velocity and the impact on the communication. Consumers could always say things to other consumers and employees could always be positive or negative to the companies they worked for. Independent of the nature of the information, negative or positive,today you or your organization have to act with speed in order to create value out of the situation. A transparent organization, communicating with openness and authenticity have less problem doing this and are continuously creating added value for the business and the customer.
In an authentic organization ”the inside matches the outside”
Authentic communication is a the key for success in organisations, business and projects
An authentic organization is: